Core Values and Business Ideas

Marketing Idea: Brand Management and Value Sale

Business philosophy: pursuing win-win value for customers, partners, companies, shareholders, employees, industry and society

Development Strategy: Developing Products and Markets from Point to Aspect Based on Specialty

Strategic objective: domestic industry first

Cooperation concept: joint efforts, two-way support, mutual honesty and win-win creation

Competition Concept: Customer's Benefit is the Focus, Balance and Consider the Professional and Self-Benefit

Core Values: Focus, Innovation, Persistence and Responsibility

Decision-making concept: bold imagination, systematic thinking, decisive decision-making, continuous attempt, timely amendment and continuous progress

Work philosophy: attitude decides everything, details determine success or failure

Idea of Man: Happiness comes from noble character, broad-minded, and career achievements

Huiguang Corporate Culture Embodiment

To customers: to provide high quality and cost-effective products and services, improve customer satisfaction and the reputation of the enterprise

For employees: system principle first, humanized management second, sharing the fruits of the company's growth and development; enterprise employers take internal promotion as the first, external recruitment as the second.

To Shareholders: Promoting the Value and Value Creativity of Enterprises

To suppliers: to establish and maintain long-term strategic partnership with brand suppliers; to seek win-win long-term value based on honesty and principle;

Society: When a company operates, it has a sense of social responsibility and public morality, and pays taxes according to law.